Strategic Direction

2018-2027 strategic map


Seek returns higher than the cost of capital, generating shareholder value.


Strengthen the market position through offers from the customer’s point of view.

Be a recognized and preferred brand.



Assure supply of fibers and energy, with quality and cost.
Develop and increase the production of light paper for packaging.
Optimize the operation and environmental efficiency of the mills.
Evolve the asset light model.

C.C. Packaging

Strengthen the direct sales model with customer’s point of view.
Increase the corrugated packaging plants, taking new technologies in consideration.

Pine Chemicals

Prioritize the redproduction uction of costs, increase in productivity and environmental efficiency.
Assure raw materials supply.
Optimize the forestry assets.

People and Culture

Promote a stimulating environment for development of high-performance teams.

Strengthen the results-based culture.

Assure excellence, strengthening the innovation culture, learning curve and continuous improvement.

Promote the circular economy in the value chain.

Contribute to the development of the surrounding communities.

Ethics and Integrity

(102-17 and 102-25)

We have an Integrity Program, consisting of eight policies and the Code of Ethical Conduct, which guide behaviors and determine the standards, laws and regulations to be observed by all employees and managers.

Composed of 11 members appointed by the Board of Executive Directors, the Ethics Committee has the purpose of ensuring, training, and guiding our teamson the ethical conduct.In 2018, we received 14 communications.

Learn about these tools for promoting ethics and corporate integrity at:

At any time, our relationship publics may send communications, requests for clarification of doubts and concerns about ethical issues via:

Immediate leadership.
Ethics Committee Coordinatore e-mail:
CEO E-mail:
Exclusive channel for employees available in the Irani World (intranet).
Channel available on the website for all other audiences, available at:

Rodrigo Martins Felipe Bernardi e Ionara Reis, employees of the Paper and Corrugated Containerboard Packaging unit SC – Campina da Alegria